Social Media & Content Specialist (PH)

Key Responsibilities:

Social Media Management & Content Creation:

• Manage and create content (video + text) across Instagram, TikTok, Threads, Facebook, and Reddit.
• Produce creative and engaging short-form videos, storytelling content, trend-based content, and educational and campaign content.
• Edit videos using CapCut and other editing tools, including basic motion graphics, video transitions, audio synchronization, and visual optimization.
• Maintain disciplined content planning, scheduling, and publishing consistency across all platforms.
• Consistently improve content performance through experimentation, trend analysis, and creative ideation.

SEO Content Writing:

• Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs around debt consolidation, debt management, and personal finance topics relevant to the Philippines.
• Perform keyword research (primary, secondary, long-tail) and map keywords to the right page and search intent.
• Write clear, accurate, and empathetic copy localized for Filipino readers, using local terms, peso figures, and culturally relevant examples.
• Optimize titles, meta descriptions, URL slugs, headings, and internal links for every piece of content.
• Maintain and update existing content to keep it accurate, fresh, and ranking.

Community Engagement & Audience Interaction

• Respond to comments and messages across platforms within 24 hours and maintain active community monitoring.
• Handle audience interactions with creativity, empathy, and solution-oriented communication.
• Build trust and positive brand perception through consistent and engaging online communication.
• Generate audience-driven content ideas and community interaction initiatives to support long-term audience growth and brand loyalty.

Qualifications:

• Education: Minimum Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Broadcasting, or related fields.
• Minimum 2–4 years of experience in social media, content creation, or digital marketing.
• Fluent in Tagalog and able to communicate professionally in English.
• Strong understanding of social media platforms, content trends, and audience behavior.
• Proficient in CapCut, Canva, or similar creative and editing tools.
• Familiar with social media analytics, content scheduling, and platform management.